分级阅读 · A2 · EN
价格标签的把戏
When you walk into a supermarket, you may notice that many items end with the number nine.
For example, a shirt might cost 19.99 dollars instead of 20 dollars.
This is not an accident.
Shops use this trick because our brains read numbers from left to right.
We see the "1" first, so 19.99 feels much cheaper than 20.00, even though the difference is only one cent.
This effect is called the left-digit effect, and it influences many of our daily choices.
Another common trick is to show a high original price next to a lower sale price.
When people see "was 50, now 30", they feel they are saving money and are more likely to buy.
Researchers have found that such comparisons work even when the original price was never real.
Understanding these small psychological tricks can help you spend more wisely.
Next time you shop, slow down and check the real value before you pay.
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共 3 题，答完自动计入你的能力雷达（仅记录维度正确率，不排名）。
1. According to the text, why do shops often price items at 19.99 instead of 20.00?
2. What can we infer about the "was 50, now 30" trick?
3. What does the author suggest shoppers do?
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